Calvin Klein Online Advertising Campaign, The Lesson Learned

As part of Calvin Klein online advertising and marketing in this 2009 holiday season, couple days ago, designer Calvin Klein launched an online design contest for the fashionable and creative Calvin Klein lovers out there.

Calvin Klein invites all the fashion lovers to celebrate the holiday season in style, A Festive Affair at Calvin Klein. The Winners of “A Festive Affair at Calvin Klein” can win a $500 gift card to CalvinKlein.com.

So, how did the online advertising design contest run?

Teamed up with Polyvore and use it s platform, Calvin Klein fashion lovers just need to put together a set that show about how they will dress up on their own festive affair. Just think sleek, think sexy, and think modern with at least two Calvin Klein items from calvinklein.com and put CK logo on their design set.

Specially selected collages will be featured daily on Calvin Klein’s Facebook Page. One first prize winner will receive a $500 gift card. Two second prize winners will both receive a $300 gift card Two third prize winners will both receive a $100 gift card.

To promote the participants design set, Calvin Klein also encourage all of the participants to promote it on Twitter with hashtag #calvinkleinpolyvore. One tweet will be chosen for bonus prize too.

So, what we learn from it?

Integrate your social media channel when you run an online advertising campaign. Whether you use Facebook Page and Twitter as communication channel, or also third party social networking platform like Polyvore, you still can make some integration. Just like what Calvin Klein did.