Cool Advertising and Marketing Ideas from Starbuck Love Project
Starbucks just announced their new online campaign, Starbucks Love Project. Through this project, Starbucks is partnering up with (RED) in the fight against AIDS in Africa. It’s a part of their ongoing commitment to the people, farmer, their families and communities that grow their coffee.
With Christmas just a month away, Starbucks offer unique advertising ideas. It’s a mix between holiday music, charity and sustainability through this campaign, online and offline.
How it work?
Every time you spend %15 (before tax and excluding money loaded to Starbucks Cards) at a any participating Starbucks store in U.S and Canada, you can get special gift from them : The Starbucks and (RED) Exclusive CD “All You Need is Love”. The music CD include exclusive tracks from U2, Dave Matthews Band, John Legend and Playing for Change singing the title track.
And that’s not all. For every CD they distribute, they also give $1 to the Global Fund to fight AIDS in Africa. You can also create a “Love Drawing” on their Starbucks Love Project website, and they will give a 5 cent contribution for every drawing result to Global Fund.
More over, to spread more love, they also conduct All You Need is Love online contest on Polyvore. 10 selected winner will receive $50 Starbucks RED card.
Online Advertising Ideas Starbuck Love Project
Online Marketing Ideas Starbuck Love Project
Advertising Marketing Ideas Starbuck Love Drawing
