Dear Hero, Online Holiday Advertising Campaign by LG

Korea’s LG just launched their latest online holiday advertising campaign, Dear Hero. On their 2009 online advertising holiday campaign, LG give the opportunity to thank your personal hero.

Well, believe or not, everyone of us is hero for somebody else. And each one of us have our personal hero. So far, more than 33,000 heroes (and still counting) are already selected.

LG also did a global survey on who people vote for as their hero. 10,737 respondents from 9 countries participated on 2009 LG Holiday survey. As result, Barrack Obama also stand out as the peoople who deserve to be named “Hero” in 2009 with 37.6% vote, while Dalai Lama get 23.8% vote and Bill-Melinda Gates get 22.5% vote.

And here are the complete survey result:

Who is your favorite comic book superhero?

1. Superman – 31.4%
2. Spiderman – 19.9%
3. Batman – 19.6%

What is one favour you would like to ask you comic book superhero?

1. Bring world peace – 24.6%
2. Keep the bad guys off the streets – 22.1%
3. Save the planet – 18.0%

What qualifies someone as a world superhero? Someone who contributes to :

1. World peace – 34.7%
2. Environmental Preservation – 17.8%
3. Human Rights – 16.9%

Who deserves to be named “Hero” in 2009?

1. Barrack Obama, the Winner of Nobel Peace Prize 2009 – 37.6%
2. Dalai Lama, the Winner of Nobel Peace Prize 1989 – 23,8%
3. Bill and Melinda Gates, Founders of Gates Foundation – 22.5%

Which of the following do you think would be the most encouraging gift to give to your global hero?

1. Thank you message – 36.5%
2. Spending time with family – 26.9%
3. A big hug or a kiss – 17.3%

What is the one thing you want to say to your hero?

1. You make a bid difference – 34.2%
2. You are my inspiration – 18.4 %
3. Don’t give up, hang in there – 13.6%

If you could work for your hero for one year, what salary would you ask for?

1. Noting, I would work as a volunteer – 22.9%
2. Over $300,000 – 21.0%
3. $50,000 – $100,000 – 14,6%

Who is your favourite philantropic celebrity hero?

1. Angelina Jolie and Brad Pitt – 28.6%
2. Oprah Winfrey – 19.9%
3. Audrey Hepburn – 19.8%

There are unseen heroes around us in our everyday lives. Who is your personal hero?

1. My mother – 22.1%
2. Local Volunteer Worker – 20.2%
3. Local Firefighters – 19.0%

Which of the following do you think would be the best way to express your gratitude to your personal hero?

1. Thank you message – 23.8%
2. Lend a helping hand – 23.7%
3. A bug hug or a kiss – 20.4%

If you could send one text message to your personal hero, what would you like to say?

1. I’m very proud of you – 17.8%
2. You make a big difference – 14.6%
3. You are the best – 14.1%

LG also give you some good video that give you more deep meaning about hero..

Online Holiday Marketing Campaign LG Dear Hero

Online Holiday Advertising Campaign Dear Hero Survey