Integrated Fashion Marketing Campaign by Levi’s for Asia

Levi’s Modern Vintage, a new integrated fashion marketing communications campaign by Levis Strauss has been launched for its Modern Vintage Collection. The fashion marketing campaign is set to run accross Asia. The fashion marketing campaign consist of an above the line, print ads and integrated digital marketing through Levi’s integrated online marketing microsite. According to Frances... 

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Urban Contemporary Fashion Denim Jeans, Glue Jeans by G+N

Designed by Dutch’s duo designer G+N, Gerrit Uittenbogaard and Natasja Martens, Glue Jeans bring the radical new concept in this conservative world of denim jeans. Unlike the other denim jeans, Glue jeans are not stitched, but glued at the seams. The ultra strong glue comes in different colors, so the glue seams create a distinctive interplay of lines. Glue jeans gives jeans urban fashion touch... 

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